In exchange for a big prescription drug concession from the Obama Administration on healthcare reform, the pharmaceutical interests are ramping up a big-time campaign to SUPPORT the president's proposal.
Here's what the New York Times is reporting:
The drug industry has authorized its lobbyists to spend as much as $150 million on television commercials supporting President Obama’s health care overhaul, beginning over the August Congressional recess, people briefed on the plans said Saturday.
The unusually large scale of the industry’s commitment to the cause helps explain some of a contentious back-and-forth playing out in recent days between the odd-couple allies over a deal that the White House struck with the industry in June to secure its support. The terms of the deal were not fully disclosed. Both sides had announced that the drug industry would contribute $80 billion over 10 years to the cost of the health care overhaul without spelling out the details.
Stay tuned for the details of what the White House gave up to get this support.
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