Wendell Potter has seen these insurance company tactics when he worked in that industry, and now that he's out of it, he has been sharing his extensive knowledge of how those fighting healthcare reform are trying to scare and mislead Americans into going against their own best interests.
Said Potter, who also has made appearances on "Countdown with Keith Olbermann" and Rachel Maddow's show:
"I know from years as an industry P.R. executive how effective insurers can be using scare tactics to turn public opinion against any reforms that affect profitability," said Wendell Potter, who ran corporate communications for health insurance giant CIGNA until last year. "This year, you can rest assured the industry is up to the same dirty tricks."
That's not to say insurers are sending angry citizens to town hall meetings, but Potter said that through "shills" and "buzzwords" they are indirectly responsible for much of the anti-reform "lies and disinformation" dominating the current debate.
"Americans should realize that when they hear isolated stories of long waiting lines or wait times to see doctors in Canada, and allegations that care in other systems is rationed by government bureaucrats, the insurance industry has written the script," he said. "They're masters of linguistics. They know hot-button issues. They know buzzwords that get people excited."
It used to be that when the insurance companies used their tactics to defeat healthcare reform, there was no internet with blog sites capable of delivering effective responses. But what makes this year different is that folks are wising up to the insurance company tactics thanks to the excellent work of sites like Daily Kos and Firedoglake, along with the solid work done on the cable shows of Olbermann and Maddow.
If you thought insurance companies were going to behave great to show their loving kindness after defeating healthcare reform, consider this:
After Clinton-era reform efforts went down in flames, the health insurance industry made no effort to reduce coverage denials for preexisting conditions or other reforms they told Congress they supported, said Potter. More recently, he said, insurers used P.R. vehicles like APCO -- a powerful D.C. firm best known for fronting Phillip Morris' pseudo-scientific defense of smoking back in the nineties -- to try and damage the credibility and limit the influence of Michael Moore's 2007 documentary "Sicko".
Insurers have been effective at maintaining "Wall Street-run health care," Potter said. A strong public option is necessary to change that model, he said -- otherwise, the final bill "might as well be called 'the Insurance Industry Profit and Protection Act.'"
Question: will Congress also wise up and overturn efforts by Republicans and so-called "Blue Dogs" to defeat or at least water down healthcare reform? It's time the Blue Dogs are held accountable for their actions and are confronted with strong primary opponents if they continue to work against their constituents' interests and for those of Republicans and insurance companies.
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